Hull's New Rock Station Ready to Make Some Noise The Noise, 106.8FM for 4 weeks from Sunday 1st August.

One of Humberside's most talked about radio presenters is among the line-up confirmed for Hull's new rock radio station. Allan Lake, who previously hosted the late night phone-in on Viking FM, will make a long awaited return to the local airwaves, presenting the breakfast show on The Noise, which goes live on 106.8FM for four weeks from Sunday 1st August.

Lake, 22, hinted that the breakfast show - and the station as a whole - would be pushing the boundaries and offering an alternative to what's currently available.

We've certainly got plenty of tricks up our sleeve, and you'll be seeing us out and about on the streets of Hull getting people involved, he revealed. Operating on a 28-day temporary licence, The Noise will be playing modern and classic rock, indie and alternative music to the city of Hull.

Paul McNally, co-director of The Noise, said rock was a genre that was largely ignored by radio stations in the area. There's an enormous demand for rock music in Hull. We want to create something that's totally different to what's currently on air, he explained.

The station will play music from a broad selection of bands, ranging from the White Stripes and the Lostprophets to Nirvana and the Rolling Stones. Local unsigned talent will also have the opportunity to get their work showcased on the station, as part of The Noise Battle of the Bands competition, where listeners will vote for their favourite local acts.

If you would like to find out more about The Noise, you can register for email updates at www.thenoiseradio.co.uk or call 0870 765 9775.

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